James Lawrence on the “hype” surrounding single-vineyard wines

In a new article on "The Drinks Business", James Lawrence asks whether the “hype” surrounding single-vineyard sites and their wines is justified. The new Alto Adige concept of UGA classification is also highlighted as a positive example in this context.

As a leading Alto Adige winery in this respect, our President Andreas Kofler is quoted in the article. He explains the added value that this new concept offers consumers and emphasises that the aim is not to replicate Burgundy’s business model. At the same time, there is a clear trend towards more and more consumers wanting to know where their products actually come from.

Read the full article, featuring various examples from the world of wine, here.