Unconditional esteem for our Terroir. Young & dynamic. Familiar and down to earth. These terms define us in real life and now on screen too. After a year and a half and no less than 11h 34 minutes of raw film material later, we are proud to present our image video. You find the video here or below.
Three cypresses - three values
It was clear right away that the video should show who we are and what makes us tick. The three values that define have to be tangible. In cooperation with Ammira Film from Merano, an image video was created which showing who we are: young, dynamic but also familiar and down-to-earth, 27 staff members and 190 families producing characterful terroir wines of highest quality using sustainable practices. Vineyard by Vineyard. Wine by Wine.
Kurtatsch experience with all senses
The soundtracks for our videos have been created by the Alto Adige based artist artist Manuel Oberkalmsteiner.
“The background sound of the harvest: the quiet conversations of the workers, the rustling of the leaves, the rhythmic clacking of the pruning shears and the recurring sound of emptying buckets – these noises were my starting point out of which I created first sound surfaces and beats. With increasing refinement – as it happens during vinification too – sound body, timbre and melodies emerged. The soundtrack gives a coherent and connected feeling, it floats and creates a good feeling of anticipation and enjoyable expectation. ”- Manuel Oberkalmsteiner.
For his recordings, Manuel visited us during the harvest in the vineyard, during the work in the cellar and in the winery. In the end, the various sounds resulted in soundtracks that reflect the different locations, our winery and us.
“If you listen carefully, you can recognize many familiar noises. The sound should - like the wine - arouse curiosity and encourage to discover familiar and new (sound)colors and facets."